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Web Content Guidelines

Resources for Content Editors

The Grayson College website is managed by a collaborative effort from Marketing and each department. As owners of the website's content, staff members from each department are responsible for creating, updating, and removing content on their respective page(s).

These resources on this page will help ensure that your website features high-quality content while also meeting branding guidelines.

Section Titles

A Section’s title should clearly, concisely and completely describe the page’s content. The Section title will appear on top of the page, in the site navigation menu, and in the website breadcrumbs. Each layout should have a unique title to distinguish it from others on the website.

  • Use simple and commonly used terminology. Avoid abbreviations, wordplay and academic jargon. Do not use department slogans or marketing phrases as page titles. All titles must be in Title Case.



Effective Ineffective
  • Graduation Requirements
  • Things needed for graduating
  • Student Conduct Policies
  • SU Policies
  • Veteran Student Services
  • VSS
  • Proper Interview Dress
  • "Suit"-ability
  • Contact an Advisor
  • Tips for Effective Writing
  • The Write Way

 Timely Updates

The GC website is a living document. All content editors are responsible for updating their department content according to the GC website update schedule.

As a content editor, when going through the section(s) of the site you have been given access to, make sure to check that all dates and calendar events are current.

Content that is semester specific must be updated in compliance with the GC website update schedule. Content that is not assigned to any specific content editor needs to be provided to the web administrator as soon as possible. (Examples include the academic calendar, catalog updates, directory updates, calendar updates, etc.)

Submitting Content for Update

Content contributors have access to make changes to their pages, If you need assistance, please submit a Marketing Request providing as much detail as possible.

Page Organization

Website visitors skim the page until they find the information for which they are looking. Proper organization of a page’s content will increase usability and improve reader comprehension.

  • Important Information First - Put the most important information first. Important details should be second. Background information and information that pertains to a limited number of people should be last.
  • Logical Content Flow - Page content should be organized in a logical and consistent fashion. For example, organize content by subject, by time, or by the audience.  Organize content in a way that will make sense to the target audience.

Include all Relevant Content

  • All content should be interesting and relevant to Grayson College. Include all necessary information about a subject. If some important information is undetermined or unknown, state all known facts and provide a timeframe during which the other information will be added. Omit all non-relevant content.
  • Do not recreate content that already exists on another page; instead, link to the relevant page. This will help avoid conflicting and outdated information.

Spelling, Grammar, and Abbreviations

Grammar and spelling must be perfect. The use of abbreviations should follow the Grayson College Style Guide and the AP Stylebook.

  • Simple sentence structure - A needlessly complicated approach to composing text that includes unnecessary verbiage and sophisticated vocabulary generally result in an inferior amount of comprehension for the user. In other words, write simply.
  • Paragraphs - Smaller paragraphs are easier to skim than larger paragraphs. Separate long blocks of copy into smaller paragraphs, each describing one topic or idea. Several short paragraphs are preferable to one long one.


  • Lists are easier to skim and understand than paragraphs. Use them when describing a series or a list of steps to be taken.
  • Each block of content should be preceded by a descriptive heading. Headings should be used to give the copy structure and to help navigation.
  • Follow the guidelines for Page Titles above to ensure that headings are appropriate.

Styles and Appearance - See example page for sample

Consistent look, feel and function improves usability and presents Grayson College as a unified organization. Customizing the look and feel leads to inconsistencies in the site's structure and appearance.

  • Use italics to indicate book titles and magazine titles.
  • Do not use underlines; website users think that they are links.
  • Use bold to sparingly emphasize points or bring attention to key phrases.
  • Do not colorize text.
  • Do not manually adjust the font size.
  • Do not use UPPERCASE for anything except abbreviations or acronyms.
  • Use H3 for headings and H3 as sub-headings as provided in the Editor. Do not create your own headings in the HTML.
  • Do not copy and past other colors from word editors. Only copy rich text format.


All web content must comply with the Grayson College Copyright Guidelines. Text, images, and videos that do not meet these requirements must be deleted immediately.

In cases where copyrighted material is posted with the permission of the content owner, that permission must be attained in writing and be available for verification if needed.